First seen on @guccibeauty, an image from the new campaign photographed by @floriasigismondi, Gucci Bloom Eau de Parfum is shown in the hand of @florence Welch. The fragrance is inspired by the idea of absolute authenticity, the freedom to be who you are. The scent is characterised by a trio of Jasmine Bud extract, Tuberose, and Rangoon Creeper. Discover more through link in bio. #GucciBeauty #InBloom #AlessandroMichele @alessandro_michele #ProfumoDiFiori

Presenting new @guccibeauty scent Gucci Bloom Profumo di Fiori. Held by @florence Welch, the fragrance is encapsulated in a honey yellow toned bottle, the new fragrance heroes Tuberose blended with Jasmine Sambac Closed Buds and Jasmine Sambac Absolute. The accord is enriched by Ylang Ylang, Sandalwood and Sun Drenched Woody notes. Driving an elegant and distinctive trail, the Orris Concrete is blended with the resinous warmth of the Benzoin and softened with a sensual cloud of Musky notes. Discover more through link in bio. #GucciBeauty @alessandro_michele #AlessandroMichele #InBloom #ProfumoDiFiori

The new @guccibeauty Gucci Bloom campaign opens with @florence Welch exploring the abandoned theatres of La Scarzuola, a surrealist architectural compound built around an old Franciscan convent. Award-winning photographer and director @floriasigismondi creates a garden of dreams where magic blooms and intensifies to its crescendo with a floral explosion showering the four protagonists: award-winning actress and director #AnjelicaHuston, singer songwriter #FlorenceWelch, actress Jodie Turner-Smith @jodiesmith and designer @susiecaveofficial. Some scenes take inspiration from the popular French musical film ‘Peau d'Âne,’ directed by Jacques Demy. Discover more through link in bio. #GucciBeauty @alessandro_michele #AlessandroMichele #InBloom #ProfumoDiFiori The stop motion flower sequences in the campaign are animated by the #BrothersQuay. Music: ‘Fade Into You’ Performed by Mazzy Star Written by Hope Sandoval and David Roback Published by Sand Devil Music and Salley Gardens Publishing (P) 1993 Capitol Records, LLC With kind permission of Universal Music GmbH (Switzerland)

Photographed by award-winning photographer and director @floriasigismondi with creative direction by @alessandro_michele and art direction by @christophersimmonds, the new @guccibeauty Gucci Bloom fragrance campaign tells the story of four women living in a garden of dreams: award-winning actress and director #AnjelicaHuston, singer songwriter @Florence Welch, actress Jodie Turner-Smith @jodiesmith, and designer @susiecaveofficial. Discover more through link in bio. #GucciBeauty @alessandro_michele #AlessandroMichele #InBloom #ProfumoDiFiori

Unleashing a new type of creativity, for the #GucciFW20 campaign #GucciTheRitual models capture themselves in their daily lives from the comfort of their own, intimate spaces wearing looks by @alessandro_michele. A photography of @ottozns and @not_sartre by @ottozns and @not_sartre. Discover more through link in bio. #AlessandroMichele

For #GucciTheRitual, @alessandro_michele abdicated his role of director and presents the #GucciFW20 collection in a campaign featuring the models in their everyday situations, in images taken by them. Discover more through link in bio. #AlessandroMichele #GucciFW20

Forging a campaign from a different point of view, for #GucciTheRitual the clothes traveled to the houses of the cast of models including @aronvitorr who wears #GucciFW20 denim pants with blazer worn over striped sweater. Discover more about the new campaign through link in bio. #AlessandroMichele #GucciFW20 @alessandro_michele

In a self-portrait for #GucciTheRitual, @vincent.han.gogh holds the new #GucciJackie1961 bag featuring a long removable strap. Designed by @alessandro_michele Jackie 1961 flies above traditional accessory classifications with its non-binary attitude, versatile size and flexible styling possibilities. The style featured in this image is now available through link in bio together with a selection of leather styles available for pre-order. #AlessandroMichele #GucciFW20

“I decided to let the clothes travel towards the houses of the cast of models – the characters that have embodied my stories for years; individuals I chose precisely, over time, for their uniqueness that usually brings my campaigns to life. I asked them to represent the idea they have of themselves, to go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life” @alessandro_michele gave the models of #GucciTheRitual campaign no script to follow. Discover more about the new campaign through link in bio. #AlessandroMichele Music: ‘Alright’ by Supergrass. Writers: Gareth Coombes, Daniel Goffey, Michael Quinn © 1995 EMI Music Publishing Italia Srl on behalf of EMI Music Publishing LTD (P) 1995 The Echo Label Limited, a BMG Company (copyright) Courtesy of BMG Rights Management (Italy) srl Alessandro Michele explained.

A new type of creativity is unleashed for the #GucciFW20 campaign #GucciTheRitual. The self-portraits of the models are created from a brief to simply inhabit the looks by @alessandro_michele in their daily lives from the comfort of their own, intimate spaces and record themselves doing so, including @laminelo wearing a tailored jacked and shorts, with GG socks and leather moccasins. The campaign is art directed by @christophersimmonds with creative direction by #AlessandroMichele.

On the cover of @missionmagazine’s issue four that honors the LGBTQIA+ community, @amandlastenberg wears a pair of denim pants with a blazer jacket from #GucciSS20 by @alessandro_michele. #AmandlaStenberg is captured by photographer @lilmami_lani and styled by @simonrobins1000. #GucciEditorials #AlessandroMichele

Singer, songwriter, and multi-instrumentalist @sokothecat just released her third full-length album, ‘Feel Feelings’—a deep dive into themes of acceptance and self-love. In her music video ‘Are you a magician?’, directed by @mastergia, she wears a selection of #Gucci looks designed by @alessandro_michele including a metallic lamé dress and a hooded sweatshirt with a floral print. #AlessandroMichele #Soko