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Presenting @guccibeauty’s first Vernis à Ongles capsule collection of five vibrant, ultra-shiny nail polishes, encapsulated in a vintage inspired cylindrical glass bottle. Its high-shine formula creates a glossy finish as shiny as glass, with each coat transforming into an ultra-smooth film.Discover more through link in bio. #GucciBeauty @alessandro_michele #AlessandroMichele

2020-07-27 04:00
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A gallery of @guccibeauty looks including a natural makeup enhanced with new powder Poudre De Beauté Éclat Soleil shade 05, the buildable mascara Gucci Mascara L’Obscur and the new Vernis à Ongles nail polishes shade 212 ‘Annabel Rose’ and 700 ‘Crystal Black’ to add a touch of color. Intensely dark lips achieved with Rouge à Lèvres Satin shade 700 ‘Crystal Black’ are contrasted with a light powder Poudre De Beauté Éclat Soleil shade 05 and eyes are intensified with Gucci Mascara L’Obscur (image 2). Seen in image 3, an intense Rouge à Lèvres Gotique metallic lipstick shade 408 ‘Norma Pink’, the new Poudre De Beauté Éclat Soleil shade 01 and the buildable Gucci Mascara L’Obscur. Photography by @hannamoon69. Discover more through link in bio. @alessandro_michele #AlessandroMichele #GucciBeauty

2020-07-27 00:00
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Introducing @guccibeauty’s Poudre De Beauté Éclat Soleil, a powder designed to deliver a luminous looking finish and create a sun-kissed effect. Visibly unifying the complexion in one stroke, this soft and silky comfortable formula creates a warm, healthy-looking glow. Photography by @martinparrstudio with creative direction by @alessandro_michele and art direction by @christophersimmonds. Discover more through link in bio. #GucciBeauty #AlessandroMichele

2020-07-26 18:00
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9/9 “The fearlessness of this generation to express themselves gives me hope that a future of freedom and equality is possible,” @alessandro_michele designed the ready-to-wear and accessories in MX, which defy gender stereotypes. The pieces of MX feature in a comic strip by @melekzertal commissioned for Issue 4 of @frankenstein_magazine, and the story will continue in the publication for its launch in September. MX is born from the 5-year creative vision of #AlessandroMichele’s collections which take shape in gender fluidity and freedom to express who you are. Discover MX, available exclusively on Gucci.com through link in bio.

2020-07-26 04:00
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8/9 Who is this character? Artist @melekzertal introduces Frankenstein, the puppy mascot of @frankenstein_magazine to their comic strip about identity in celebration of Gucci MX, a curated selection across categories and collections designed by @alessandro_michele that defy traditional stereotypes, celebrating liberty and self-expression. “Figuring out one’s identity is both tricky for ourselves and our environment. It’s hard enough to go against norms defined by society to find ourselves, we also have to defend it against people around us and sometimes our loved ones’ expectations,” says the artist. #AlessandroMichele Discover MX, available exclusively on Gucci.com through link in bio.

2020-07-26 02:00
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7/9 Artist @melekzertal draws on their own experience in fashion for the comic strip for @frankenstein_magazine featuring Gucci MX ready-to-wear and accessories, which they describe as “complicated as I don’t really belong to fashion standards, especially growing up in Paris. It took me time to come to terms with my body and which clothes I could wear and used drawing as a starting point; drawing characters that look like me wearing the clothes I wanted to wear made me feel better with trying new things style-wise.” #AlessandroMichele Discover MX, available exclusively on Gucci.com through link in bio.

2020-07-26 00:00
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6/9 Trying on Gucci MX looks by @alessandro_michele, the characters of @melekzertal’s illustrated comic strip for Issue 4 of @frankenstein_magazine are students who are writing a personal essay on gender and sexual identity. #AlessandroMichele Discover MX, available exclusively on Gucci.com through link in bio.

2020-07-25 22:00
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5/9 “Let’s start with the idea that the systems of power try to define self-expression,” the words of character Athon from artist @melekzertal’s comic strip for @frankenstein_magazine in celebration of Gucci MX, a selection of pieces and accessories by @alessandro_michele not belonging to traditional gender stereotypes. #AlessandroMichele Discover MX, available exclusively on Gucci.com through link in bio.

2020-07-25 20:00
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4/9 “Fashion has for a long time been a tool of emancipation; our choice of garments and how we wear them can be very defining of one’s identity—as a lone wolf or part of a pack,” artist @melekzertal. The characters in their comic strip for the September launch of Issue 4 of @frankenstein_magazine wear #Gucci pieces and accessories including the #GucciJackie1961 bag by @alessandro_michele to celebrate the launch of MX, a curated selection across categories and collections that defy traditional stereotypes. Discover MX, available exclusively on Gucci.com through link in bio.

2020-07-25 18:00
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3/9 Characters Nokia, Gemini and Athon—from artist @melekzertal’s comic strip for the September launch of Issue 4 of @frankenstein_magazine to celebrate Gucci’s MX, a selection of ready-to-wear and accessories by @alessandro_michele. MX is born from the 5-year creative vision of #AlessandroMichele’s collections which take shape in gender fluidity and freedom to express who you are. Discover MX, available exclusively on Gucci.com through link in bio.

2020-07-25 03:00
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2/9 “School gets you out of your parental home, and throws you in a new world of responsibilities. You have to figure out who you are and what you want to be—and find your chosen family as well. It’s scary, exciting, and boring at the same time.” Artist @melekzertal chose school as the setting for their comic strip to celebrate MX—pieces across categories and collections designed by @alessandro_michele that defy traditional gender stereotypes. In this illustration, the #GucciJackie1961 bag is pictured on the desk of a student—wearing a #Gucci knit—pondering an assigned personal essay on gender and sexual identity. @frankenstein_magazine collaborated with the artist on writing the script for the illustrations. #AlessandroMichele Discover MX, available exclusively on Gucci.com through link in bio.

2020-07-24 23:59
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1/9 Gucci announces MX, a curated selection across categories and collections designed by @alessandro_michele that defy traditional stereotypes, celebrating liberty and self-expression. MX is celebrated by artist @melekzertal in a specially commissioned comic strip ahead of the September launch of Issue 4 of @frankenstein_magazine—the Milan-based publication art directed the work. In this first illustration, the professor is quoted saying “Gender identity is not something static, instead it is dynamic and it is constituted by our daily behaviour and self-expression”. The professor wears a look from MX of a coat, denim pants and #GucciEyewear. MX is born from the 5-year creative vision of #AlessandroMichele’s collections which take shape in gender fluidity and freedom to express who you are. Discover MX, available exclusively on Gucci.com through link in bio.

2020-07-24 22:47