3/6 ? Images from the #GucciShowtime campaign mimic some of the greatest movies of all times including ‘There's No Business Like Show Business’ the 1954, 20th Century-Fox musical-comedy-drama. #AlessandroMichele #GucciSS19 Photographer: @_glen_luchford Creative Director: @alessandro_michele Art Director: @christophersimmonds THERE’S NO BUSINESS LIKE SHOW BUSINESS ? 2019 Twentieth Century Fox Film Corporation.

2/6 ? An homage to the beginnings of celebrity culture and the golden age of Hollywood musicals, #GucciShowtime focuses on the joyful and playful spirit of the era. #AlessandroMichele #GucciSS19 Photographer: @_glen_luchford Creative Director: @alessandro_michele Art Director: @christophersimmonds THERE’S NO BUSINESS LIKE SHOW BUSINESS ? 2019 Twentieth Century Fox Film Corporation.

1/6 ? Presenting #GucciShowtime: the Spring Summer 2019 campaign is an homage to the golden age of Hollywood musicals. #AlessandroMichele #GucciSS19 Photographer: @_glen_luchford Creative Director: @alessandro_michele Art Director: @christophersimmonds THERE’S NO BUSINESS LIKE SHOW BUSINESS ? 2019 Twentieth Century Fox Film Corporation.

A guest interviewed about her outfit makes her way to the imaginary screening of #GucciShowtime—the #GucciSS19 campaign debuting tomorrow. #AlessandroMichele Creative Director: @alessandro_michele Art Director: @christophersimmonds

It’s showtime. Characters from the soon to be unveiled #GucciSS19 campaign appear on the red carpet of an imaginary movie premiere. #AlessandroMichele #GucciShowtime Creative Director: @alessandro_michele Art Director: @christophersimmonds

On the red carpet for Gucci’s imaginary premiere, featuring an interview with one of the actors. #GucciShowtime #GucciSS19 #AlessandroMichele Creative director: @alessandro_michele Art director: @christophersimmonds

Gucci launches ‘To Gather Together’, the next chapter of @chimeforchange campaign created by @alessandro_michele and @mp5art appearing on the #GucciArtWall in New York. Building on its six-year legacy of funding more than 425 non-profit projects with 156 partners in 89 countries, directly benefiting more than 570,000 girls and women globally and reaching more than 3 million family and community members, CHIME FOR CHANGE will support new projects with global partners working to empower the next generation of leaders and realize a more equitable world. Discover more through link in bio. #AlessandroMichele #ToGatherTogether #GenderEquality

Under the banner ‘To Gather Together’ @chimeforchange released its new campaign identity with a call to the global community to unite in support of gender equality and self-expression. In striking yellow, black and white graphics designed by visual artist @mp5art, silhouettes of human figures, unidentifiable by gender or other labels, stand together. Discover more through link in bio. #AlessandroMichele #ToGatherTogether #GenderEquality @alessandro_michele

#Gucci creative director @alessandro_michele collaborated with visual artist @mp5art to create the new @chimeforchange campaign identity, revealed on Gucci’s ArtWalls around the world including the one in Milan’s Largo la Foppa. The new chapter seeks to harness the power of a new generation to accelerate progress towards gender equality and self-expression. Discover more through link in bio. #GucciArtWall #AlessandroMichele #ToGatherTogether #GenderEquality

Articles inside the first issue of the CHIME Zine edited by @adameli and art directed by @mp5art, include singer songwriter @gola_official’s account of her childhood in Iran, where she cut her hair short and pretended to be a boy so she could live without the country’s enforced constrictions of females in Hijabs. The CHIME Zine will be available at the #GucciWooster Bookstore in New York, the #GucciGarden in Florence and select bookstores worldwide. Additionally, in partnership with @1granary, the zine will be distributed to universities in Belgium, Finland, France, Israel, Italy, Ukraine, the United Kingdom, and the United States. Discover more through link in bio. @alessandro_michele @chimeforchange #AlessandroMichele

“Change starts with a chime and happens when we leave the loneliness To Gather Together.” @adameli. Opening the pages of the first issue of the CHIME Zine art directed by @mp5art and featuring contributions from activists, artists and writers around the world including @travisalabanza, @elouis7580 and @girlpowersupply. The CHIME Zine will be available at the #GucciWooster Bookstore in New York, the #GucciGarden in Florence and select bookstores worldwide. Additionally, in partnership with @1granary, the zine will be distributed to universities in Belgium, Finland, France, Israel, Italy, Ukraine, the United Kingdom, and the United States. Discover more through link in bio. @alessandro_michele @chimeforchange #AlessandroMichele

Gucci publishes the first issue of the CHIME Zine, celebrating the community of global voices speaking out for gender equality and self-expression, edited by @adameli and art directed by @mp5art. Model @hannegabysees writes about being born intersex and her campaigning to end intersex surgery on infants and children. A poem written about Joan of Arc in 1429 captures the joy and optimism she brought to French citizens. The CHIME Zine will be available at the #GucciWooster Bookstore in New York, the #GucciGarden in Florence and select bookstores worldwide. Additionally, in partnership with @1granary, the zine will be distributed to universities in Belgium, Finland, France, Israel, Italy, Ukraine, the United Kingdom, and the United States. Discover more through link in bio. @alessandro_michele @chimeforchange #AlessandroMichele