Revealing some of the faces of the first universal @guccibeauty fragrance, #GucciMémoire d’une Odeur, by @alessandro_michele. Photographed by @bradelterman at the #GucciCruise20 party in Rome at @palazzo_brancaccio: @arianapapademetropoulos—behind the takeover on @guccibeauty’s Instagram Stories—Zumi Rosow @fangusz666 and @harris_reed. Elibedy Dani Martinez @elibeidy, Matiss Rucko @hexmatiss, Olga Zapivokhina @zapivosha, Ellia Sophia @buildabrat who features in the #GucciBeautyNetwork campaign for Gucci lipsticks and Unia Pakhomova @yuniya_p. #AlessandroMichele

Unveiling a new universal fragrance by @guccibeauty, with @harrystyles leading the cast of the campaign for #GucciMémoire d’une Odeur, unveiled at the party at @palazzo_brancaccio in Rome for the #GucciCruise20 fashion show. The British singer songwriter and actor was shot by @bradelterman together with @alessandro_michele and the mix of talents and models who feature in the campaign including Zumi Rosow @fangusz666, @harris_reed, @arianapapademetropoulos, @olimpiadior, Leslie Winer and Stanislas Klossowski de Rola. #GucciBeauty #AlessandroMichele Discover the Giphy designs for #GucciMémoire including photo booth style images featuring #HarryStyles and other faces from the campaign.

Captured together, @harrystyles and @alessandro_michele, celebrating the unveiling of the faces of new universal @guccibeauty scent #GucciMémoire d’une Odeur. The British singer songwriter and actor—who stars in the campaign—and the Creative Director were shot by @bradelterman at @palazzo_brancaccio in Rome. The scent will launch later this summer. #GucciBeauty #AlessandroMichele Discover a filter for the new fragrance on the Gucci App.

Constructed in GG motif and leather, a shoulder bag worn with a wool bouclé cardigan jacket by @alessandro_michele, seen ahead of the #GucciCruise20 fashion show at Rome’s Capitoline Museums @museiincomuneroma. #AlessandroMichele #MuseiCapitolini

A look captured before the #GucciCruise20 fashion show at Rome’s Capitoline Museums @museiincomuneroma by @alessandro_michele with a draped tunic and head covering that recalls a habit. #AlessandroMichele #MuseiCapitolini

Before walking onto the runway of the #GucciCruise20 fashion show at Rome’s Capitoline Museums @museiincomuneroma, with a GG motif guitar case designed by @alessandro_michele. #AlessandroMichele #MuseiCapitolini

A uterus is embroidered on a pleated long sleeve gown designed by @alessandro_michele, moments before the #GucciCruise20 fashion show at @museiincomuneroma in Rome. This piece reflects the Creative Director’s continuing vision of freedom, equality and self-expression. Since founding @chimeforchange in 2013—the global campaign that represents and advocates for gender equality—@gucci has a longstanding commitment to women and girls by funding projects around the world to support sexual and reproductive rights, maternal health, and the freedom of individual choice. Learn more about the global partners for sexual and family health rights the campaign is donating to in 2019, which can be found in @chimeforchange’s link in bio. #AlessandroMichele #MuseiCapitolini

Ear coverings and a necklace that feature the face of Roman semi-god Hercules, symbol of strength and heroism, designed by @alessandro_michele on a men’s look set for the #GucciCruise20 runway in the #MuseiCapitolini. @museiincomuneroma #AlessandroMichele

Preparing for the #GucciCruise20 fashion show by @alessandro_michele, with a #GucciSylvie shoulder bag with chain strap and buckle closure, and an ornately embroidered silk dress. @museiincomuneroma #AlessandroMichele #MuseiCapitolini

‘My Body My Choice’ is a feminist slogan from the 70s which appears on the reverse of this jacket seen before the #GucciCruise20 fashion show by @alessandro_michele. This piece echoes the Creative Director’s continuing vision of freedom, equality and self-expression. Since founding @chimeforchange in 2013—the global campaign that represents and advocates for gender equality—@gucci has a longstanding commitment to women and girls by funding projects around the world to support sexual and reproductive rights, maternal health, and the freedom of individual choice. Learn more about the global partners for sexual and family health rights the campaign is donating to in 2019, which can be found in @chimeforchange’s link in bio. @museiincomuneroma #AlessandroMichele #MuseiCapitolini

A draped and folded gown, in the style of the togas worn in Ancient Rome, before the start of the #GucciCruise20 fashion show by @alessandro_michele in Rome’s Capitoline Museums @museiincomuneroma. #AlessandroMichele #MuseiCapitolini

Moments before the #GucciCruise20 fashion show unfolding at Rome’s Capitoline Museums @museiincomuneroma, a look with ‘22.5.78’ refers to the date established of the Italian statute for the social protection of motherhood and the voluntary interruption of pregnancy, better known as statute 194. This jacket is created from @alessandro_michele’s continuing vision of freedom, equality and self-expression. Since founding @chimeforchange in 2013—the global campaign that represents and advocates for gender equality—@gucci has a longstanding commitment to women and girls by funding projects around the world to support sexual and reproductive rights, maternal health, and the freedom of individual choice. Because none of us can move forward if half of us are held back. Learn more about the global partners for sexual and family health rights the campaign is donating to in 2019, which can be found in @chimeforchange’s link in bio. #AlessandroMichele #MuseiCapitolini