Unveiling a new universal fragrance by @guccibeauty, with @harrystyles leading the cast of the campaign for #GucciMémoire d’une Odeur, unveiled at the party at @palazzo_brancaccio in Rome for the #GucciCruise20 fashion show. The British singer songwriter and actor was shot by @bradelterman together with @alessandro_michele and the mix of talents and models who feature in the campaign including Zumi Rosow @fangusz666, @harris_reed, @arianapapademetropoulos, @olimpiadior, Leslie Winer and Stanislas Klossowski de Rola. #GucciBeauty #AlessandroMichele Discover the Giphy designs for #GucciMémoire including photo booth style images featuring #HarryStyles and other faces from the campaign.